Since the beginning of this partnership in 2015, Penske Automotive Group has raised more than $4 million to support PVA.
Throughout 2018, Penske Automotive Group’s dealerships encouraged customers to donate toward its “Service Matters” campaign. To maximize the donation, Penske Automotive Group matched each donation up to $500,000. All funds raised go toward supporting PVA’s programs and services, including: veterans’ benefits assistance; legislative and advocacy efforts; employment counseling; medical services and health policy guidance; investment in spinal cord injury and disease research and education; adaptive sports programs; and architectural support—all of which are provided free of charge to veterans and their families.
“Through our great partnership with Penske Automotive Group, we have been able to continue providing veterans with disabilities the programs and services they need to help them live full and productive lives,” said David Zurfluh, national president of Paralyzed Veterans of America. “We thank Penske Automotive Group for its enduring commitment to our nation’s veterans, and for the wonderful support of the company’s employees and customers, all of which helps veterans with disabilities access the care, jobs and benefits they’ve earned and deserve.”
About Paralyzed Veterans of America
For more than 70 years, Paralyzed Veterans of America has ensured that veterans receive the benefits earned through service to our nation; monitored their care in VA spinal cord injury units; and funded research and education in the search for a cure and improved care for individuals with paralysis.
As a life-long partner and advocate for veterans and all people with disabilities, Paralyzed Veterans of America also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families and their caregivers in all 50 states, the District of Columbia and Puerto Rico. Learn more at pva.org.
About Penske Automotive
Penske Automotive Group, Inc., headquartered in Bloomfield Hills, Michigan, is an international transportation services company that operates automotive and commercial truck dealerships principally in the United States, Canada and Western Europe, and distributes commercial vehicles, diesel engines, gas engines, power systems and related parts and services principally in Australia and New Zealand. PAG employs nearly 27,000 people worldwide and is a member of the Fortune 500 and Russell 2000, and is ranked among the World’s Most Admired Companies by Fortune Magazine.
Continue on to YahooNews to read the complete article.
We all remember scientists Ivan Pavlov and B.F. Skinner’s experiments famous for exploring the benefits of using rewards and positive associations to change both behavior and emotion. Lately, I’ve seen it to be true with companies as well.
Few corporate awards are as highly sought-after or revered as a prestigious Best of the Best title.
A company achieving recognition in this area values inclusion and has a hand on the heartbeat of diversity at all times. There are two ways to achieve this award, either by employee vote or by a third party strictly looking at numbers.
In my opinion, independent third-party HR auditing, such as filling out a survey, outweighs employee-based evaluations.
Nine reasons recognizing companies and employees is important:
Demonstrate You’re Doing Something Right
Business awards are important badges of honor to companies. The Best of the Best list is an opportunity to demonstrate to clients, employees, investors, customers, and the general public that yes, you’re doing something right, according to a third party and an objective panel of judges.
Whether or not your company has had direct involvement with these awards, the results are an invaluable source of information. It gives you an edge above your competitors, too.
A company that makes it on a Best of the Best list believes in diversity and understands the importance of salaries, benefits, leadership, personal growth, and wellbeing, ultimately revealing what employees really care about in the workplace. Organizational cultures built on inclusion drive engagement, which drives business and financial performance.
Recognizing a job well done affects employee retention. When employee morale receives a boost, employee retention is increased. When a company is rewarded, it’s encouraged to strive to stay on the Best of the Best list and do even better. It is not a good sign when a company makes it on the list for a year and then doesn’t make it the following year.
Better Job Performance
Recognition keeps employees feeling proud and passionate about their work. When employees are recognized, they are encouraged to perform better, and consistent recognition—especially when they’ve gone beyond the call of duty—will enhance their job performance. According to Great Place to Work, “Employees who say they have a great place to work were four times more likely to say they’re willing to give extra to get the job done.”
Attract Great Talent
Award-winning status can help you compete for great talent. Customers, prospective employees, and the community hold top workplaces in high regard. If you’re recognized as a Top Veteran-Friendly Company, for example, it encourages veterans to apply with less hesitation knowing you’re diverse and inclusive to the veteran community. You present the following message: “Welcome, veterans, we’re here to train you and support you.”
Recognition as a Best of the Best company will keep your diversity message and branding alive all year long. Companies on the Best of the Best list performed two to three times better than their counterparts. Being awarded is a great opportunity to brag and put out public notices of achievement, such as a press release. It’s a great recognition to put on a website or use the Best of the Best logo to brand and market across the nation. Some companies go as far as putting the logo on their advertisements, marketing material, and at events and job fairs.
Compete by Advantage
With better performance comes stronger revenue. When you’re on that list, it means you’re diverse, which means you’re getting diverse perspectives, ultimately putting out the best product and service because of the different views you have within your company. With a recognition, you also have a wider consumer base, which gives you an advantage over non-diverse competitors. At the end of the day, every company wants to be recognized, but companies are also interested in what other companies in their industry are being recognized for.
Diversity drives innovation. It’s helpful for managers to establish a culture in which all employees feel free to contribute ideas, implement feedback, and give credit where credit is due. Employees who are given an environment to speak freely, no matter what the feedback is, are more likely to contribute their culture, ethnicity, gender, and work experience to drive innovation. Companies that foster and implement diverse groups for feedback, such as an ERG, help define culturally sensitive products, services, and demographics, and these diverse groups bring the greatest innovation.
Increase Profits and Revenue
Recognition keeps employees satisfied, ultimately increasing revenue and profits. The bottom line is that we want our employees to be satisfied at work, because that is what influences company performance. Thus, diversity and inclusion are the keys to a company’s bottom line.
As a publisher of six-diversity focused magazines, I know it’s imperative to recognize companies for their achievements in diversity, and we do this through an independent survey. Any company award is a positive marketing strategy. Just as with any survey, do your research. My advice is to never participate in a “pay to play” investment because it’s not an investment. Our reports are never “pay to play.” By publishing these much-anticipated lists, my goal is to encourage those doing a good job to continue doing a great job, and for those who are not there yet, to entice them to join the bandwagon—to see what their competitors are doing and show the value. Companies that put diversity first, implement it in their policy, and practice it every day from the top down see the fruit of their labor and deserve praise.
Michael Anthony is proving that you don’t have to be a veteran to help veterans, particularly those with PTSD. Offering his EcoPod retreat center to those needing a place to heal and reconnect with nature is his way of making a difference in the military community.
Early in life, Anthony realized he had a passion for creating. He loved woodworking and began building a boat to fulfill his dream of sailing throughout the Caribbean. His first boat unfortunately burned in a fire, but he was able to procure another boat and still live out his dream.
It was during Anthony’s time alone in nature where he found a spiritual peace that changed his life forever. He wanted to share his life changing experience with others, so after selling his boat he purchased 34 acres in northwest Indiana. It was on that land that he began building his tiny EcoPod homes to enable weary people to regain their spiritual connection with life. Anthony knew that most people were unable to sail out at sea for years on a boat as he did, so he created a place in hopes that people could experience a similar spiritual peace.
Thirty five years later, he was approached by a man named Dr. Connor, who runs a veterans clinic in Sarasota, Florida. He expressed interest in buying 95 of Anthony’s EcoPod homes for veterans suffering from PTSD. It was through Dr. Connor that Anthony learned about how even after rehabilitation programs, veterans still need support—which they often do not receive.
Anthony was so inspired by Dr. Connor’s work that he decided to make a contribution to veterans with PTSD by donating his remaining lots and retreat center in northwest Indiana. All he asks is for interested veterans to write him a letter expressing how they would benefit from living in a spiritual sanctuary close to nature. Letters can be sent to P.O. Box 232 Welaka, FL 32193.
Anthony’s retreat center has since been taken over by the American Honey Bee Protection Agency but more information can be found at firstname.lastname@example.org or tinyhouseestates.com.
In observance of Suicide Prevention Month, the VA encourages Veterans, community leaders, co-workers, families and friends to #BeThere — to help prevent suicide. You can #BeThere by being present, supportive and strong for those who may be going through a difficult time.
“This September, and all year, I encourage everyone to take a moment to be there for Veterans in need.” said VA Secretary Robert Wilkie. “One act of thoughtfulness can make a big difference and may even save a life. That’s why VA is proud to work on initiatives like PREVENTS, to prevent suicide and find innovative ways to deliver support and care to all 20 million U.S. Veterans whenever and wherever they need it.”
The PREVENTS roadmap, initiated by an executive order signed by President Trump in March 2019, will serve as an important tool for promoting research, community engagement — and collaboration in the public and private sector — and ultimately, for ending Veteran suicide.
Suicide is a complex, national, public health issue that affects communities nationwide, with more than 45,000 Americans, including more than 6,000 Veterans, dying by suicide every year.
Suicide is preventable, and special training is not needed to prevent suicide. Everyone can play a role by learning to recognize warning signs, showing compassion to Veterans in need and offering support. Listed are actions anyone can take to Be There:
Reach out to Veterans to show them you care. Send a check-in text, cook them dinner or simply ask, “How are you?”
Watch the free S.A.V.E. training video to equip yourself to respond with care and compassion if someone you know indicates they are having thoughts of suicide.
Check out VA’s Social Media Safety Toolkit to learn how to recognize and respond to social media posts that may indicate emotional distress, feelings of crisis or thoughts of suicide.
Contact VA’s Coaching Into Care program when worried about a Veteran or loved one. A licensed psychologist or social worker will provide guidance on motivating your loved one to seek support.
Learn more about the #BeThere campaign and access resources to help support Veterans at BeThereForVeterans.com.
Veterans who are in crisis or having thoughts of suicide, and those who know a Veteran in crisis, can call the Veterans Crisis Line. Confidential support is available 24 hours a day, seven days a week, 365 days a year. Call 800-273-8255 and Press 1, text to 838255 or chat online at VeteransCrisisLine.net/Chat.
This year’s American Humane top military working dog sniffed out bombs and explosives over three combat tours with the Marine Corps across Iraq and Afghanistan and is now competing for the grand prize title of American Hero Dog.
Sgt. Yeager, a Marine Corps improvised explosive detection dog, carried out nearly 100 combat patrols and was awarded the Purple Heart after an IED explosion in Helmand province, Afghanistan, in April 2012, took out part of his ear, according to a press release
His handler, Marine Lance Cpl. Abraham Tarwoe, was killed in that explosion during a dismounted patrol in Helmand province’s Marjah district.
The pair, whose bond was described as “unbreakable,” according to American Humane, were both assigned to 2nd Battalion, 9th Marine Regiment.
Yeager was transported back to U.S. and treated for his injuries and eventually retired from the Marine Corps, according to a press release.
A press release said that while 12-year-old Yeager is showing signs of aging, his spirit is “undiminished.” Yeager was adopted by a family in North Carolina, according to the release.
Yeager is now headed to Hollywood, California, on Oct. 5 where he will be one of seven dogs to receive a 2019 American Humane Hero Dog award, the News Observer reported.
The American Humane Hero Dog Awards are a nationwide competition held every year to recognize dogs that do amazing things.
Yeager will also compete for the top award the 2019 American Hero Dog. According to American Humane, the gala will be broadcast on the Hallmark Channel on Oct. 23.
The president of Reel Heroes Media champions military heroes and organizations with his video productions.
Bob Vincent, pictured left, president of Reel Heroes Media, was recently awarded the Carlton Sherwood BAVF Media Award, saluting media members who are dedicated to the needs and concerns of American veterans.
As a child, Bob Vincent remembers taking eight suitcases full of shampoo, toilet paper and many other items we take for granted to his family, who was living in communist Hungary at the time. The experience gave this first generation Hungarian-American, successful video producer and president of Reel Heroes Media a true understanding of what it means to live in the home of the free.
“I wouldn’t be here today if not for all those heroes who took that oath and continue to do so,” he said.
After founding his video production company Video Pilot 360 in 2008 with its successful online video-marketing platform, Vincent renamed it Reel Heroes Media in 2015 with the goal of producing videos and marketing that support active military, veterans, their families and the organizations that champion them.
Vincent says he envisions his company—which handles everything from graphic design and video production to audio visual design and content creation—as a “veteran initiative agency of record.”
“When I attended my first military support event, I couldn’t believe all the amazing heroes I met, their stories and the many honorable organizations that provide assistance,” he said. “I saw that many of them didn’t have the resources to tell those stories to the public.
“From that point on, I made it my mission to use my God-given talents to produce the stories of these heroes and the organizations supporting them,” he added.
And Vincent’s skill for doing so is evident in the many accolades he’s received from corporate giants like Disney, American Airlines and MGM Resorts International, as well as from entertainers like Rascal Flatts, Gary Sinise, Lee Greenwood and Billy Ray Cyrus.
But it’s the compelling video productions he’s created as part of his military philanthropy work that has made Vincent most proud. His work is credited for helping motivate patriotic Americans to donate millions of dollars to military supportive organizations and events, such as The Airpower Foundation, Sky Ball, American Airlines Veterans Initiatives, Snowball Express, The American Fallen Soldiers Project and The Gary Sinise Foundation, among others.
One particular video Vincent was asked to produce to show the impact the iBOT mobility device has had for veterans across the country assisted the Independence Corp Foundation and inventor DEKA Corp. CEO Dean Kamen in resuming production on the device.
“He [Dean] told me the video I produced was their most valuable tool in getting the support they needed,” said Vincent, whose production assisted in the FDA reclassification of the device, as well as the manufacturing plans for the next generation iBOT with Toyota.
Vincent’s latest project involves The Life Chest, a beautiful handmade wood chest that gives the recipient a special place to keep treasured keepsakes.
In honor of the 75th anniversary of D-Day, Reel Heroes Media partnered with Mike Elliot, founder and president of All Veteran Group, Life Chest USA, The Airpower Foundation, and All-American Limo & Transportation for a “Life Chests of Legacy” tour to gift Life Chests to WWII veterans across the country.
Vincent says he hopes to create a national movement sharing the gifting and unveiling of each Life Chest that’s delivered to a veteran.
“As we get to hear the stories and legacies of our military heroes, we will continue to share them,” said Vincent.
While he speaks fluent Hungarian and is very proud of his Hungarian heritage, Vincent is equally proud of the brave men and women who provide the freedoms his family in Hungary didn’t have while he was growing up.
“We can never do enough to support those who defend our country, and especially for those who have been wounded or for the families of those who’ve paid the ultimate sacrifice,” said Vincent, adding a Calvin Coolidge quote that he first heard from his good pal, Gary Sinise, years ago:
“The nation which forgets its defenders will itself be forgotten.”
If you’re in the path of possible wrath from Hurricane Dorian, here are some quick reminders. (And even if you’re not, consider these tips to help you get ready well before any future natural disaster strikes.)
Know your emergency procedures. Sign up for community-wide or installation-wide alerts, and follow leaders’ instructions.
Know your orders. When military family members are traveling with evacuation orders in hand, you’re eligible for certain reimbursements for lodging and meals. There are procedures for submitting requests for travel advances, and for submitting claims.
Fill your vehicle’s gas tank. (And make it a habit in the future to keep at least a half a tank full of gas at all times.) Check the availability of fuel at your exchange gas station on base. But note some bases in the expected area of impact are under evacuation orders, which generally means closures of facilities.
Get your prescriptions refilled now, if at all possible. If not, there are options.
Know Tricare’s policies related to health benefits during disasters. Currently, there are temporary emergency refill policies in effect for all counties in Florida, and 12 counties in Georgia, as well as all areas of Puerto Rico and all counties in the U.S. Virgin Islands. Check back at tricare.mil/Resources for updates that will likely happen. These emergency policies are in place through Sept. 6 in Puerto Rico, and through Sept. 9 in the other areas.
This means you can get an emergency refill at any Tricare network pharmacy. It’s best to get the refill at the pharmacy where the prescription was filled, but you can get the refill at any pharmacy in the network. Take your prescription bottle with you.
Tricare beneficiaries not on active duty don’t need a referral to get care from Tricare-authorized urgent care providers. This allows you to get nonemergency care for illnesses or injuries if the primary care provider is unavailable because of weather disruptions, or, for example, you’ve evacuated the area.
Tricare has also temporarily suspended the requirement for a physician referral for Prime and Prime Remote beneficiaries in Puerto Rico and the Virgin Islands, due to Hurricane Dorian. Thus, those who have evacuated from these areas don’t need to get a referral from their primary care provider in order to receive care in the community where they’ve evacuated. This waiver applies until Sept. 30.
If you still need emergency supplies, check with installation stores. Commissaries have been running specials on a variety of emergency supplies, and will continue to do so through Oct. 31; and they always adjust to add extra storm-related supplies. Commissary officials always work with their suppliers to adjust inventory before and after a storm, said Defense Commissary Agency spokesman Kevin Robinson. Stores in Florida and Georgia have sufficient hurricane supplies to meet customer’s needs.Additional pallets of water came in Thursday, with more scheduled for today, he said. Store officials also work with installation leaders to adjust commissary hours — the commissary at Patrick Air Force Base is staying open until 8 p.m. for the second day to give troops and families extra time to prepare. The exchanges also lay in extra supplies needed for natural disasters. For example, the Army and Air Force Exchange Service stores had been building inventory on critical emergency supplies including water, batteries, flashlights and generators since earlier this year.
DFD Music (dfdmusic.com/) recently announced the release of “Hits the Collection,” Shane Foster & Christopher Davis bring together an extraordinary group of musicians to join them, something that has never been done by military veterans and industry producers.
Notable collaborators and featured musicians delivering instrumental & vocal performances include Yo Gotti, Young Dolph, Boosie Bad Azz, and Project Pat. These are artists with diverse musical backgrounds coming together to create a timeless musical quality. “Hits the Collection” is available for purchase on all major digital platforms and on iTunes.
Buy tracks from “Hits the Collection” on iTunes HERE.
About DFD Producers Shane Foster and Davis Chris
DFD Music is a production company dually located in both Atlanta and Los Angeles. Helmed by producers Shane Foster and Davis Chris, DFD Music offers music production, engineering, songwriting and a wide variety of marketing directions for musical artists.
Shane Foster is an American producer and marketing executive, in addition to being a decorated veteran of the U.S. Army, where he served with distinction as an elite Paratrooper. Having first studied law, Shane is an alumnus of V.C.U., and an alumnus of The Los Angeles Film School where he obtained degrees in both Audio Engineering and Entertainment Business. Shane’s most recent work has graced the iTunes Top 200 Songs chart with Yo Gotti’s single “Play” (Remix), where it peaked at number 17. Shane’s other credits involve mentions in Hype Magazine as well as television, including collaborations with Showtime, MTV, BET, VH1 and Amazon Prime Video. Shane formed DFD Music with collaborating producer Davis Chris in 2016.
“Our purpose is to create music that heals the souls of everyday people and the veterans who have served. It is a battle every day for so many to stay mentally healthy after serving our country. There are too many men and women who have fought for the country like me that end up taking their lives because of depression and PTSD. This cycle needs to stop. Working in partnership with fellow veteran Christopher Davis and other unique artists to release this album has been a step in the right direction in helping those who need healing to be healed like us.” Shane Foster said.
An American songwriter, producer and engineer from Houston, Davis Chris is a veteran of the U.S. Navy. An alumnus of Sam Houston State University, Davis studied Kinesiology before also attending The Los Angeles Film School to obtain degrees in Music Production, Audio Engineering and Entertainment Business. Davis’s most recent work appeared on the Billboard Top 200 Albums Chart, with Iggy Azalea’s album “In My Defense,” which peaked at number six for independent albums, and number 22 for Top Rap Albums in 2019. The album itself has been streamed over 220 million times to date.
Both producers are BMI and Grammy U members who provide fast and reliable service to all their clients, while living by the three Ds: Determination, Dedication and Discipline. They welcome media inquiries, in addition to reviewing and receiving new talent. Follow them on social media at:
Davis Chris: @godavischris for all platforms.
Shane Foster: @therealshanefoster on Instagram and Facebook.
When John and Brittany Curtin got married in 2015, they never dreamed they’d be living where they are today.
The couple met at Walter Reed Army Medical Center in Maryland back in 2011— Brittany was a volunteer with the Red Cross and John was in outpatient treatment for injuries he sustained while deployed in Afghanistan.
A Marine Lance Corporal, John joined the Marines at 19. He lost both of his legs and severely damaging his right arm when his foot triggered an IED one month into his deployment. He now gets around with the help of prosthetic legs or a wheelchair.
As difficult as John’s injuries were to adapt to, he and Brittany, both 29, live their lives today with incredible ease. For that, they thank two organizations: Homes For Our Troops and Wayfair, who have provided them with a specially-adapted — and fully furnished — home of their dreams, just outside of Nashville, Tennessee.
“We feel so unbelievably blessed,” Brittany tells PEOPLE of the experience. “Just for our day to day, our routine has entirely changed. Because John isn’t so taxed just doing small things, he’s able to do so much more both inside and outside the house.”
“It’s been an absolutely life changing experience,” John agrees. “It’s just transformed my life completely. When Brittany and I were first living in Virginia together we lived in a little 700-square-foot apartment, and we couldn’t even pass each other in the hallway because my wheelchair took up the whole space. So the ease of living is just unreal compared to those experiences.”
Not only is the 2,800-square-foot home and surrounding property entirely complaint with the Americans with Disabilities Act (ADA) and wheelchair-accessible, but a variety of gadgets inside the home are designed to help John complete daily tasks with ease.
For example, extendable shelves in the kitchen and closets can be pulled down to be at John’s eye level, and a track chair in the backyard allows him to move around the property — which has paved and graded paths — and do yard work.
Continue on to People to read the complete article.
The Shark Tank’s Daymond John encourages veteran entrepreneurs to make waves in business.
By Lori Denman
Entrepreneur extraordinaire Daymond John has cast a pretty large net in the realm of business.
John, otherwise known as, “The People’s Shark,” is a busy man—leading his multi-million dollar FUBU clothing line and hosting the popular reality ABC hit, “Shark Tank,” that’s celebrating its 11th season.
But he never hesitates to take time to help a promising entrepreneur—particularly those who have served our country. “I’m working with veterans as much as I can,” he said.
John is in his third year of partnering with Bob Evans Farms to host an entrepreneurial contest called “Heroes to CEOs.” Finalists receive a free trip to New York City for a personalized, 45-minute session with John to help them perfect a pitch that could win them a $30,000 grant for their business.
John says the same traits that make veterans successful in combat—courage, teamwork, overcoming challenging obstacles, taking inventory of a situation—also apply in the boardroom. A veteran’s large network of supportive comrades is a further advantage, he added.
“I call it OPM, or other people’s manufacturing, mind power or marketing,” he said. “Meaning if you want to start up a business, make a list of friends and acquaintances who can assist in the mission. Soak up their knowledge and insight.”
Still, there’s a few personality traits characteristic of the military that may actually hinder a veteran entrepreneur, according to John in a recent interview for The Motley Fool.
“Vets were brought up to think about everybody else and stand in the line of fire. They don’t always put their needs first.”
There’s been more than a few veterans who have heeded John’s advice. Last month, Jonathan Norton, founder and CEO of Peak Safety Systems, was voted the winner of the third annual “Heroes to CEOs” program. A former Army Ranger, Norton invented the RopeSafe Edge protection system—life-saving equipment for military, first responders, and rope access professionals.
Norton says his company was born out of personal experience. ““I witnessed a student nearly fall to his death while he was repelling because the edge protector that we were using failed,” he said in a recent interview on cheddar.com.
“It was a scary moment and created a lot of fear, doubt and uncertainty. But it inspired me to find a solution. That was the impetus for developing the product.”
Although RopeSafe just launched, Norton has successfully sold to several areas throughout the U.S., including FDNY, NYPD, Dallas SWAT and more. Even a window washing company in Rochester, New York.
When asked about entrepreneurial qualities he acquired during his time in the military, Norton says, “In spite of the hardships or the bumps in the road, it’s really about commitment to the mission and knowing I am serving a bigger purpose.”
John says he was blown away with Norton’s creativity, innovation and solid business plan. “He really rose to the top as an exceptional leader who is ready to take his business to the next level.
With several successful ventures under his belt over the last 30 years, John says he’s often asked what advice he gives veterans and others who wish to start their own business.
“I would say don’t mortgage your house for 100K,” he joked recently on Ladders.com, citing his own personal experience as John did indeed get his start by mortgaging his mother’s house.
After that, John started his successful clothing line but considers the risky move very lucky, adding, “It turned out for all the better, but knowing what I know now, I was very close to losing the house and everything we had.”
His top 5 tips to veterans wanting to start a business as well as other entrepreneurs on Shark Tank:
Set goals to know where you’re headed
By age 16, John had told himself he’d be a millionaire by age 30. But when he turned 22, he was broke and struggling to make a buck by buying and selling cars.
“I didn’t know how to properly execute goal-setting. It’s not just visualizing of a number or a certain age,” said John.
When the idea for FUBU came along, he decided to reshape the goal he set for himself. Instead of committing to making a million dollars by age 30, John instead made it his goal to outfit the hip-hop culture. Designing a clothing line became less about earning money and more about dedicating himself to a community — one that he thought would turn into future consumers.
“My goal became doing the best I can for the company I love,” John said.
Homework — you still have to do it
After sneaking his way into a menswear conference in Las Vegas, John proudly showed off early prototypes of T-shirts emblazoned with the logo of his budding company, FUBU, an acronym that means “For Us, By Us.” He secured $300,000 worth of orders, and after his mother took out an equity line on their house in Queens, he took $100,000 to outfit a factory to get production going.
Just one problem: He hadn’t done any research on what it would cost to start a clothing line and get production going. In the process, he nearly lost his mom’s house and ended FUBU before it got off the ground.
Knowing what you need to launch a venture is something John stresses to the hopefuls who appear before him on Shark Tank. He has to see that an entrepreneur looking for funding has done their work to know what their market is and who their competitors are — and that they’ve used that knowledge to not only start driving sales but also improve on their track record.
Adore what you do, and success will follow
A true entrepreneur must love what they’re doing—a seemingly trite lesson that John said is crucial for any successful entrepreneur. It’s passion for a project that will allow a person to push past failures and feeling burned out.
“Do what you love, and success will follow. Money may follow; but I can’t promise that it will,” he said. “But money’s more likely to follow when you’re doing something you love, because you’ll do it for 10 years or 20 years.”
Remember, you — not just your business — are a brand
These days it’s easy to manufacture a personality using social media. But building a business is as much about how you carry yourself as it is about meeting quarterly sales figures or developing new products.
“Be very honest with yourself, especially today with social media. At any given time, your employees can see you,” John said. “So you have to know what the DNA of the brand is. It only takes your employees two weeks to treat your customers the same way they’re being treated.”
Keep swimming, no matter what
John’s final point makes use of what he calls the power of positive thinking. Even as FUBU grew into a bigger company, he maintained a “healthy paranoia” about running a clothing company.
“I always said fashion brands are hot for five years and then they’re gone,” he said.
But keeping a persevering attitude spurred him to come up with solutions to problems instead of giving up. As John wrote in his book, The Power of Broke: “You have to be relentless, nimble, moving ever forward. No matter what.”
(HOUSTON, TEXAS) – Rock and Roll Hall of Fame Inductee and multi-GRAMMY Award winning musician Joe Walsh and VetsAid, his national 501(c)3 non-profit veterans organization, announced the lineup and on-sale date for their 3rd annual music festival. VetsAid 2019 will feature sets from ZZ Top, Brad Paisley, Sheryl Crow, Jason Isbell & the 400 Unit and Joe Walsh and will take place at 5:30pm on Sunday, November 10, 2019, on the eve of Veterans Day, at the Toyota Center in Houston, Texas.
Tickets will be available through the Toyota Center Box Office, at www.toyotacenter.com or by calling 1-866-4-HOUTIX and will be priced at $199.50, $149.50, $119.50, $99.50, $79.50, $49.50 and $25.
The inaugural VetsAid took place on September 20, 2017 with a concert at the EagleBank Arena in Fairfax, Virginia featuring performances by Walsh, Zac Brown Band, Keith Urban and Gary Clark Jr. VetsAid 2018 was a blockbuster event featuring Don Henley, James Taylor, Chris Stapleton, Haim and Joe, who was joined by special guest Ringo Starr. They performed to a sell out crowd of nearly 18,000. It was also in Tacoma where Walsh and VetsAid hosted its first Veterans Jobs Fair where dozens of local vets found meaningful full-time employment with established regional employers in the Pacific Northwest.
As every year, all net proceeds from the concert will go directly to the veterans’ services charities selected through a vetting process-coordinated in tandem with the National Association of Veterans Serving Organizations (NAVSO). In its first two years, VetsAid has disbursed nearly $1.2M in grants to veterans’ services organizations on the national level and the regional level with a focus on the festival’s host city. This year, VetsAid plans to disburse grants to Houston-area organizations; small grant applications have been open since May 2019 via the VetsAid website (www.vetsaid.org).
Veterans and their wellbeing have always been important to Walsh, a Gold Star son himself. His father was a flight instructor for the first US operational jet powered aircraft, the Lockheed F-80 Shooting Star, and died while stationed and on active duty on Okinawa when Walsh was 20 months old.
Walsh has been involved with veterans’ related causes for years, supporting various charities, visiting the Walter Reed National Military Medical Center and offering free guitar lessons to the wounded veterans there. He has campaigned for his good friend, (now) United States Senator Tammy Duckworth of Illinois, an Iraq War veteran and double amputee.
Walsh aims to use this platform to raise funds and awareness for the still urgent and significant needs of our returning soldiers and their families. Through the establishment of VetsAid and this annual benefit concert, he aims to give back to those who have given so much in sacrifice for this country.
“It’s about time we brought VetsAid down to Texas and who better to share the stage with than my old buddies and Houston’s own ZZ Top! With Brad, Sheryl, Jason and more special guests to be announced joining us too this will be yet another historic night of incredible music for our vets.” Joe Walsh continues, “This is a night where all are welcome to celebrate the things that unite us as Americans: good friends, open hearts and great music!”
For more information, including grant applications for small veterans services groups, please visit www.vetsaid.org.