You only get one shot at a first impression—and that shot may count for more than you think.
Why do so many job search posts deal with perfecting your handshake, making strong eye contact, and dressing properly? The reality is that those small factors comprise the first impression you make on a person. That impression frames your entire interaction, fairly or not.
Blink – a book by bestselling author Malcolm Gladwell – investigates thin-slicing, a concept in psychology describing a person’s ability to make accurate assessments of people and situations based on brief observations and limited information.
The implications of thin-slicing on first impressions have been explored in great detail. The conclusion: First impressions are formed quickly and accurately.
During networking events and job interviews – environments where people are short on time and hypersensitive to perceived “red flags” – making your best impression during the “thin slice” of interactions takes on even greater importance.
Unfortunately, simply knowing the importance of first impressions doesn’t necessarily follow that you’ll make a better one. Understand the elements that make up a first impression (what they are, what they communicate), however, and you can begin to improve how you are perceived in the opening moments of meeting someone new.
Before diving too deep, it is important to caution against missing the forest for the trees. Impressions matter. But the substance of who you are and the value you have matters considerably more.
Consider perfecting your first impression as the equivalent of a chef plating their dish; you want to present yourself in an appealing way, but the meal (and you) has to be satisfying beginning to end.
What influences a first impression?
What you wear is up to you. We choose clothes based on their utility, their comfort, their style. We also choose clothes to express who we are and how we would like to be viewed.
But often, we can’t control how others view us based on those choices. Clothing and appearance matter when making a first impression. Snap judgements can be – and are – made based on the fit of your suit, the length of your skirt, or the color of your shoes.
A study published by psychologists in the UK compared snap judgements made about the same model wearing two slightly different suits. In one photo, he’s shown wearing a tailored suit and in another he’s wearing a suit of similar color and style, but off-the-rack. In a 3-second snap judgement, participants rated the model in a tailored suit as more successful and confident.
Not everyone can go out and get a tailored suit. However, you can make a concerted effort to dress the part for job interviews and networking events. If the event/interview is formal, match or exceed the formality of the interviewer. But if you’re networking at a Meetup.com gathering for web developers, you can probably lose the tie and wear something more relaxed.
Our bodies provide constant clues about how we feel, what we’re thinking, and who we are, often without us realizing.
Your body can reveal anxiety and nervousness often manifested in the tapping of your feet/hands, touching of your face, and biting of your nails.
Clearly, the best solution is to not be nervous. For most of us, including myself, this simply isn’t an option during a job interview or when meeting someone you admire.
Adequate preparation for a job interview or a networking event should limit your nervousness which, in turn, will lessen negative body language signals. You can also take steps to reduce jittery hands and face touching by holding something, like a coffee, pen or bag.
You can also make a conscious effort promote positive signals – like confidence and comfortability – through your body language. Maintain an open and upright posture. Limit the crossing of your arms or legs and avoid hunching your shoulders.
You’ve already walked into the room dressed for success and with a posture that screams confidence. Next up is the introduction and obligatory handshake. Nothing has been pored over more by career, business and job search blogs than the handshake. And with good reason: the handshake matters.
A firm handshake is a strong indicator of extroversion and openness to new experiences. People with firm handshakes are also seen as less neurotic and shy. So if you have to, practice your handshake until you can deliver a firm, confident introduction.
The second part of a strong introduction is eye contact. Making consistent eye contact shows that you are confident and engaged. Avoiding eye contact shows anxiety and, potentially, deceptiveness.
You are looking to build trust and project confidence with your first impression, so make consistent eye contact. Avoid staring too long, however, as that can be intimidating.
Warm beverages may be the key to warm thoughts.
Researchers at Yale University conducted a study to show that physical warmth promoted interpersonal warmth. The study revealed that participants were more likely to view a person in a positive light if they were holding a warm object (like a cup of coffee), than if they were holding a cold object (like an iced coffee).
Physical warmth promotes positive feelings, so when setting up a first meeting or an interview try sitting down over a cup of coffee.
Of course, if your interviewer has an iced coffee habit, it doesn’t mean that you’re chances of making a good first impression are ruined. It just means your chances may be slightly improved if that interviewer is also wearing a sweater.
What is the takeaway
Understand that first impressions matter, but that they aren’t the whole story of who you are and what you can accomplish.
You can study the factors that go into making a positive first impression. You can buy the perfect outfit, master the handshake, use all the right body language and calculate an exact equation for appropriate eye contact. But at the end of the day you need to back up your first impression with actual substance, otherwise it’s all a show.
The best way to project confidence, aptitude and personality is to possess confidence, aptitude and personality.
You have to recognize what you can control. You can control your preparation. You can control your own abilities. You can control how you communicate your value.
You can’t, however, fully control how another person will view you. You just have to put the best version of yourself forward and hope for the best.
Author: Jeff Ayers at silvermanmcgovern.com