The company R.Riveter was born from a patriotic mission to combat the often invisible contributions American military spouses make in support of their service members.
Their sacrifice on center stage is one that takes both an economic and emotional toll on military families across the nation. As military families move on average, once every 2.9 years, it’s often difficult for them to find and keep meaningful employment. In fact, the unemployment rate among military spouses is 42 percent, despite the fact that 85 percent want or need to work.
In 2011, military spouses Cameron Cruse, pictured above right, and Lisa Bradley, pictured above left, decided to stop being part of the problem and create a solution. What started as a dream in a small attic with one sewing machine and a bit of canvas has turned into a national remote manufacturing network, helping to create income for more than 100 military families across the country.
“Military spouse unemployment is an incredibly important issue that must be addressed. Every military spouse can relate to our story. This transient life makes it so hard to find and hold onto meaningful employment, and that’s why we created R.Riveter. We knew we could create stability with a remote manufacturing network. Everyone told us our model was a terrible idea—but we made it work. And it’s thriving,” said Lisa Bradley, R.Riveter CEO and cofounder.
R.Riveter handbags are made from authentic military or military-inspired materials. From hand-stitched liners to hand-cut leather, each R.Riveter handbag is crafted with a thoughtful, genuine purpose. Military spouses across the country sew parts and pieces of each bag, and parts are sent to R.Riveter’s FabShop outside of Ft. Bragg for assembly. From evening clutches and functional crossbody bags to large totes appropriate for work or travel, R.Riveter crafts handbags for every occasion.
An American success story, Shark Tank winner, Inc. 500 nominee, and handbag company on a mission, R.Riveter is looking forward to continue to change the face of American manufacturing, helping military families along the way.
R.Riveter has been recognized for its success on a national level. After securing a deal of investment and partnership with Shark Tank’s Mark Cuban in 2016, the company experienced year-over-year growth of 630 percent and $2.4 million in revenue. Most recently, Inc. ranked R.Riveter No. 298 on its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small and midsized businesses. Companies, such as Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names, gained their first national exposure as honorees of the Inc. 5000.
“Making the Inc. 500 is an incredible milestone to celebrate. We’ve come so far since starting R.Riveter in 2011, but this is just the beginning. Our company has its sights set on a really big mission to combat military spouse unemployment, and we’ve only just begun,” said Cameron Cruse, R.Riveter cofounder.
- Riveter is a handbag company known nationwide for combating employment issues military spouses face while living a transient life. Cofounders Cameron Cruse and Lisa Bradley created a national remote manufacturing network to provide mobile, flexible income for spouses of America’s military members to earn regardless of where they live and how often they move. A Kickstarter campaign in 2015 and a 2016 deal on ABC’s hit TV show, Shark Tank, launched R.Riveter into the national spotlight. The company now creates hundreds of handbags a week.
For more information, contact: R.Riveter, Lisa Zimmermann, (262) 227-4314