Kristina Guerrero, founder of TurboPUP, impressed the sharks on ABC’s Shark Tank with the news of her exclusive, national retail deal with PetSmart. The specialty pet store will carry her TurboPUP innovative portable meal bars for dogs in more than 900 PetSmart stores across the U.S. and Canada this year.
Guerrero, a decorated U.S. Air Force Veteran, appeared on Shark Tank, where she walked away with a $100,000 investment from Shark Tank’s Daymond John. The funds helped her kick-start TurboPUP with manufacturing, distribution and expansion plans for the TurboPUP line.
Guerrero’s big idea for a lightweight canine meal replacement bar was sparked by a backcountry ski trip with her dog Dunkan five years ago. Realizing he was as hungry as she was, she fed him her own provision even though she knew the food was lacking in proper canine nutrition. The experience fueled her quest to find suitable travel food for Dunkan, but she came up empty handed and decided to create TurboPUP – a premium, compact and “Complete K9 Meal Bar” to help sustain a dog’s energy level.
Guerrero headed to the kitchen, and with the help of her food-scientist husband, found the perfect recipe using grain-free, all-natural, human-grade ingredients. TurboPUP bars are a complete meal replacement solution and formulated with essential vitamins and nutrients dogs require in every stage of life.
TurboPUP meal bars are manufactured at a facility in Oregon and use American-sourced, human-grade ingredients. These all-natural, high-protein and grain-free bars are perfect for pet parents who get out with their dogs. The compact, lightweight meal bars come in two canine-favorite flavors: peanut butter and bacon.
“I’m thrilled TurboPUP is going to be in PetSmart stores. This is a once-in-a-lifetime opportunity to offer TurboPUP bars to dog owners and dogs across the country,” said Guerrero.
Emily Miller, Kim Jung and Keith Alaniz are veterans and the founders of Rumi Spice, a company that found a way to capitalize on the spice market while simultaneously helping saffron farmers in Afghanistan.
Although most people associate Afghanistan with war, terrorism, and opium, these three entrepreneurs managed to find a very different side of the country while serving in the U.S. Army. With violet fields spanning across the land, it didn’t take much time for this trio to figure out that one of the most expensive spices in the world was widely available all around them: saffron.
Once back in the U.S., Keith reached out to Kim and Emily, both being graduates of Harvard Business School. In a bid to empower and help the local farmers, the three entrepreneurs decided to work directly with these Afghan farmers in a way to also boost the local economy. The profit made is reinvested back into the infrastructures in Afghanistan.
Although it may seem like a small percentage of the spice market, saffron is the highest-grossing spice on the market. More than a spice company, the entrepreneurs want to turn Rumi Spice into a brand. Through their partners Blue Apron and through other specialty retailers, they wish to reach the general consumer and introduce them to something new. The entrepreneurs seemed extremely well prepared and knowledgeable on the topic, discussing several chefs they have worked with as well as several future markets they could expand to, such as the tea market.
On Shark Tank, Mark Cuban invested in the company, mentioning that he has invested in several military-based companies and therefore has some expertise to offer in this field.
Visit rumispice.com to get your own Rumi Spice.